New KODAK EASYSHARE Z710 Zoom Digital Camera Combines Advanced Features with Point-and-Shoot Simplicity

High-Zoom, Feature-Packed Camera Provides Outstanding Image Quality at a Value Price

ROCHESTER, NY and COLOGNE, Germany, September 25 -- Eastman Kodak Company today announced the latest addition to its award-winning line of consumer digital cameras, the EASYSHARE Z710 zoom digital camera. With impressive 10X optical zoom, phenomenal picture quality, and a host of performance features, this new model bridges the gap between value and performance. Intuitive enough for beginners and sophisticated enough for digital photography enthusiasts, the Z710 camera provides point-and-shoot simplicity with advanced features to easily get professional-looking results. Available in September, the Z710 camera will retail for US $299 (MSRP).

“The line of KODAK EASYSHARE digital cameras has won numerous accolades over the past five years for innovation, advanced technology, and ease-of-use,” said Mary Hadley, General Manager, Digital Still Cameras, Kodak’s Consumer Digital Imaging Group. “With the release of the Z710 model we are setting a new price-to-performance benchmark making it incredibly simple for people to take, make, share, and organize pictures at a great value.”

The secret behind the Z710 camera’s outstanding image quality is the combination of the powerful 7.1 megapixel image sensor and a professional quality SCHNEIDER KREUZNACH VARIOGON 10X optical zoom lens, making it simple to zoom and capture crisp shots, as well as make high-quality prints up to 30 x 40 inches (76 x 102 cm). To that, add the exclusive KODAK Color Science imaging processing chip which helps to capture natural details, accurate skin tones, and breathtaking color, and say goodbye to the guesswork when it comes to snapping the perfect shot.

The intelligent features of the Z710 camera make it easy for anyone to get more out of their digital photography experience. On-camera picture enhancing features such as cropping, a live histogram, and a capture grid line display allow for more creativity in each and every shot. Advanced settings and custom controls, including program, aperture and shutter priority, and full manual mode provide ultimate photographic control in any situation. For the most effortless experience, users can get the right shot automatically by selecting from 19 pre-programmed scene and color modes (e.g. candlelight, fireworks, party and beach).

Taking great pictures is only the beginning of the photographic experience; sharing those precious memories with others is the important next step. For that reason, the Z710 model and the entire EASYSHARE System are specifically designed to make sharing images just as fun and rewarding as capturing them. With a big, bright 2 inch indoor/outdoor color display, images can be shared anytime right from the back of the camera, and, by using the camera’s Favorites feature, a collection of special images can be kept permanently on the camera for on-the-go viewing without taking up space on the memory card. The exclusive on-camera Share button gives users the power to easily print, e-mail, and organize pictures with just one touch.

When printing images, Kodak provides exceptional quality prints that will last for generations. Using the highly-acclaimed line of KODAK EASYSHARE thermal snapshot printers, including the portable G600 Printer Dock, Z710 camera owners can easily print real KODAK 4 x 6-inch pictures at home, with just one touch, in as little as 60 seconds.

Kodak continues to bring groundbreaking features to its award-winning KODAK EASYSHARE digital photography system, enhancing the digital photography experience for consumers worldwide. The EASYSHARE system consists of cameras, snapshot printers, services, docks, software, inkjet and thermal photo papers, and accessories, making taking, sharing and archiving high quality digital pictures effortless. The Z710 camera comes with the latest Version 6.0 of KODAK EASYSHARE Software featuring an array of enhancements to help consumers find, create and share pictures like never before. Version 6.0 includes a photo card printing feature that turns pictures into invitations, KODAK PERFECT TOUCH technology in home printing, file watch feature that reorganizes file systems without losing any pictures, personalized photo backgrounds, and much more. The new KODAK EASYSHARE Software V6.0 can be downloaded for free at www.kodak.com/go/easyshare. Further information on KODAK EASYSHARE products is available at www.kodak.com/go/EasyShare.

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

More information about Kodak (NYSE: EK) is available at www.kodak.com.
Kodak, EasyShare and Perfect Touch are trademarks of Eastman Kodak Company. Schneider-Kreuznach and Variogon are trademarks of Jos. Schneider Optische Werke GmbH used under license by Eastman Kodak Company
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